2025 Updates 

 

For the first time in its history, LA VIEJA FÁBRICA led the jams & marmalades category last December, positioning itself as the number one brand in value market share (14.8%), according to Nielsen IQ.

This achievement reflects the trust of our customers and consumers in the quality and authenticity of La Vieja Fábrica fruit preserves, values that have guided our brand’s journey since the very beginning.

This year, we will continue to enhance the value of the category. Our fruit preserves will be even more irresistible to our consumers and to our customers.

 

 

 

New easy-open lid 

44% of consumers have difficulties to open the jar

 

 

According to a shopper study conducted by NielsenIQ for A. Camacho Foods in December 2024, 44% of consumers experience some difficulty opening fruit preserves jars, and 79% would appreciate the availability of an easy-open lid.

We are applying the easy-open lid to all our ranges (Traditional, Diet, Zero, Fusion, Select Cuisine, and Combines with Everything) in several flavors and sizes, including 280g, 350g, and 800g.

 

               Less effort                                               Sustainable                                  Higher strength                               

          Reduces opening time and effort by up to 70%.                                                       Made from recycled metal.                              Increase resistance to impacts that can lead to a loss of heremicity     

                                                                                                 

New SRP or wrap-arounds case

As part of our commitment to sustainability, we are introducing our new wraparound case, designed to be 100% recycled cardboard and completely plastic-free.

        Plastic-free                                     Easy to open                         Better logistics                  Greater visibility

Made completely from recycled cardboard.                      Removing the side seal, it becomes a ready to sell tray.                      Greater stacking stability.                  Tray for easy product visibility on the front and side.

 

 

 

 

Did you know that our fruit preserves factory has been closed for two months?

With the shift to the new lid and tray, we have completed the third phase of improvements after two months of closure of our fruit preserves plant in Morón de la Frontera, during which we have managed to provide a regular service.

 

This is the second last phase of improvements set out in our strategic plan for Satisfied Customer and Consumer, and also includes improvements to equipment and facilities, which will allow us to experiment with new flavors and formats.